What Hair Care Means to Women Around the World - DENMARK

DENMARK

“We are, in a way, a very uniform people. Keeping our hair the same, simple and undone, makes us feel safe,” says Copenhagen-based makeup artist Marie Thomsen. “It’s a way of showing the world that we have things under control, that we are feminine but strong.” And you’re unlikely to see a Drybar Copenhagen any time soon. “I don’t think I know anyone who does a real blowout, even when going out,” says Thomsen, who washes her hair (at home) twice a week and fills the gap with Klorane dry shampoo ($20) and a little texturizing spray. Think effortless Parisian beauty, but with even more minimalism — and a dash of hygge. “We use a lot of thick conditioners and hair masks,” says stylist Pernille Teisbaek, who relies on Kevin Murphy’s line of hair products. But there aren’t a lot of homespun recipes being passed down through the generations. “My family didn’t teach me about what to do with my hair growing up, but that’s the point,” says fashion blogger Marie Hindkær. “Danish women don’t want people to think they spend a lot of time on their hair.” Hindkær describes her fine, super straight texture as “typical Scandinavian hair.” A blast of volumizer (she likes Maria Nila Volume Spray, $31) and a touch of Moroccanoil is all she’ll admit to using. It doesn’t take more than a minute. Really.

​A version of this article originally appeared in the March 2018 issue of Allure.