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<![CDATA[Hair by Brian | San Francisco FiDi Union Square - Blog]]>Thu, 20 Mar 2025 21:13:41 -0700Weebly<![CDATA[New research reveals the cause of gray hair]]>Sun, 26 Jan 2025 17:33:41 GMThttp://hairbybrian.us/beauty_blog/new-research-reveals-the-cause-of-gray-hairStudy sheds light on McSCs function and how their decline might be reversed,
opening doors to new treatments and deeper insights into aging

Stem cells hold the secret to regenerating tissue and maintaining youthful features. Yet, certain cells, such as melanocyte stem cells (McSCs), fail earlier than others, leading to visible signs of aging like gray hair.

Recent discoveries published in the journal Nature have shed light on how McSCs function and how their decline might be reversed, opening doors to new treatments and deeper insights into the biology of aging.

Understanding Hair Pigmentation and Stem Cell Function

McSCs, located within hair follicles, are key to hair pigmentation. These cells move between compartments of the follicle, toggling between stem cell and transit-amplifying states. This mobility allows them to self-renew and generate pigment-producing melanocytes. However, unlike other stem cells, McSCs exhibit a unique ability to reverse their differentiation.

Live imaging and single-cell RNA sequencing reveal that McSCs respond to local cues, such as WNT protein signals, which guide their differentiation. These signals are critical during hair follicle regeneration.

For instance, during the growth phase of hair follicles, McSCs migrate downward and differentiate into melanocytes that pigment the hair. However, with age, McSCs become stranded in the hair follicle bulge, losing their ability to regenerate and mature. This immobility leads to graying hair.

Research at NYU Grossman School of Medicine has shown that aging accelerates McSC depletion. In mice studies, physically aged by plucking and forced regrowth, nearly half of McSCs became trapped in the follicle bulge, up from 15% in younger specimens. These trapped cells failed to regenerate or mature into pigment-producing melanocytes. Conversely, McSCs that maintained their mobility continued to regenerate and produce pigment over a two-year period.

This phenomenon highlights the distinct nature of McSCs compared to other stem cells. While hair follicle stem cells move unidirectionally along a maturity timeline, McSCs uniquely oscillate between differentiation states. This plasticity is essential for maintaining hair pigmentation but appears to diminish with age.

“It is the loss of chameleon-like function in melanocyte stem cells that may be responsible for graying and loss of hair color,” explains Dr. Mayumi Ito, senior investigator of the study. She adds, “Our findings suggest that motility and reversible differentiation are key to keeping hair healthy and colored.”

The Role of WNT Signaling and Future Directions

WNT signaling plays a pivotal role in McSC function. In earlier studies, this pathway was shown to stimulate McSCs to mature and produce pigment. However, the follicle bulge exposes McSCs to significantly fewer WNT signals compared to the germ compartment, where these proteins are abundant. This imbalance underscores the importance of cellular mobility for maintaining pigmentation.

To further explore these dynamics, the research team plans to investigate methods to restore McSC motility. “If we can physically move jammed cells back to their germ compartment or enhance their motility, we might prevent or reverse graying,” says Dr. Qi Sun, lead investigator of the study.

Potential approaches include using small molecules or other agents to encourage McSC movement. These interventions could not only preserve hair color but also provide insights into aging mechanisms in other tissues. McSC plasticity suggests that similar principles might apply to stem cells responsible for tissue maintenance and regeneration throughout the body.

Implications Beyond Hair Color

The implications of McSC research extend far beyond aesthetics. Stem cells are vital for tissue regeneration and are studied for their potential to treat various diseases. McSC findings could inform broader research into aging and regenerative medicine. For instance, understanding how to restore stem cell functionality could lead to therapies for conditions where cellular repair mechanisms falter, such as neurodegenerative diseases or certain cancers.

Despite their promise, stem cell therapies face ethical and safety challenges. Some worry about the use of embryonic stem cells, while others question the long-term safety of experimental treatments. However, advances in induced pluripotent stem cells—which do not rely on embryos—and rigorous clinical trials provide a path forward.

The research at NYU Grossman highlights the transformative potential of stem cell science. By uncovering how McSCs lose functionality and exploring ways to restore their mobility, scientists pave the way for innovative treatments.

These advancements not only address cosmetic concerns like graying hair but also deepen our understanding of aging and cellular regeneration. As the research progresses, it may unlock solutions for a wide range of age-related conditions.

Perception of Gray Hair in Society

The perception of gray hair in society has evolved significantly across cultures and historical periods, reflecting changes in attitudes toward aging, wisdom, and beauty.

Ancient and Historical Views:

Symbol of Wisdom and Respect: In many ancient societies, gray hair was seen as a marker of experience and wisdom. For instance, in ancient Greece and Rome, elders with gray hair were often respected for their perceived knowledge and life experience. Similarly, Confucian values in East Asia emphasized filial piety, associating gray hair with dignity and authority.
Religious and Cultural Significance: In some traditions, gray or white hair was linked to spiritual purity or divine favor. For example, in certain Native American cultures, gray-haired elders were revered as keepers of knowledge and spiritual guides.

Middle Ages to Early Modern Period:

Practical Associations: During the medieval period, life expectancy was lower, and gray hair often indicated survival into an advanced age, which was itself seen as a rarity and an achievement.
Shifts in Fashion and Beauty: In European Renaissance and Baroque societies, powdered wigs in white or gray shades became fashionable among the aristocracy, blending notions of sophistication, wealth, and age.

19th and Early 20th Century:

Youth and Beauty Idealization: With the rise of industrialization and modern beauty standards, youthfulness began to be idealized, and gray hair became increasingly associated with aging and decline. Hair dyes emerged in the late 19th century, providing a means to conceal gray hair and maintain a youthful appearance.

Mid-20th Century:

Stigma Around Aging: The post-war era saw a growing emphasis on youth in advertising and media, reinforcing negative connotations around gray hair. Both men and women began using hair dye in greater numbers to project vigor and relevance in professional and social settings.
Professional Bias: Gray hair was sometimes viewed as a disadvantage in competitive industries, especially for women, where appearance often played a larger role in career progression.

Late 20th Century to Present:

Empowerment and Reclamation: Beginning in the late 20th century, movements advocating for authenticity and self-acceptance challenged the stigma around gray hair. High-profile figures, such as celebrities and activists, began embracing their natural gray, sparking a cultural shift.
Modern Beauty Trends: In the 21st century, gray hair has been redefined as a stylish and empowering choice. Fashion trends even popularized "silver hair" dye among younger generations, framing gray as a chic and deliberate aesthetic.
Cultural Nuances: While gray hair is now widely accepted in some societies as a natural part of aging, other cultures continue to emphasize youth and may perceive gray hair differently.

Today, gray hair is often celebrated as a symbol of confidence and individuality, signaling a broader acceptance of aging and natural beauty in many parts of the world. However, attitudes remain complex and vary depending on cultural, generational, and social factors.

The study's co-authors include Minwoo Kim, Bo Zhang, Vivian Lee, Bin Wu, Zhiwei Ma, Michael Peckerar, Luiza Baptista, Sadegh Davari, David R. Drummond, Jessica G. Yeh, and Elsa Quintana-Bustamante.

Note: Materials provided above by The Brighter Side of News. Content may be edited for style and length.

from The Brighter Side of News

]]><![CDATA[Struggling with hair fall in winter? (continued)]]>Sun, 15 Dec 2024 17:21:11 GMThttp://hairbybrian.us/beauty_blog/struggling-with-hair-fall-in-winter-continuedMoringa powder is the superfood you need to nourish your tresses;
here's how to use it

If you're someone who experiences that dreaded winter hair fall,
let us introduce you to your newest health obsession: the superfood moringa

Winter brings its own set of challenges, and among them is hair loss. The cold air, lack of sunlight, and indoor heating can all lead to weakened hair strands, leaving many struggling with increased shedding during the colder months. But did you know that one of the most powerful superfoods — moringa — could be the key to reversing winter hair loss?

What is moringa?
Moringa leaves which are part of the drumstick tree, also known as the Moringa oleifera tree, have been used for centuries for their impressive nutritional profile. Packed with essential vitamins and minerals, moringa powder made from these leaves has gained popularity as a go-to ingredient for boosting hair health. From its anti-inflammatory and antifungal properties to its rich content of vitamins A, C and zinc, this superfood offers a natural way to nourish your hair from the inside out.

How does it help with winter hair fall?
In the winter season, when your hair is prone to dryness and breakage, adding moringa to your routine can help combat these challenges. The high levels of antioxidants present in moringa powder tend to protect the scalp, while the superfood's fatty and amino acids promote healthy hair growth. Moringa powder can be mixed with various ingredients for DIY hair masks that cater to different hair types. Whether you're dealing with oily, dry, or normal hair, moringa offers a solution that helps restore balance and encourage growth during the colder months.

Moringa powder recipes for hair loss

For oily hair, you can create a simple moringa and apple cider vinegar mask. Mix 2 tbsp of moringa powder with 2 tbsp of apple cider vinegar to form a paste. Apply this mixture to your scalp and hair, focusing on the roots. Leave it on for 15-20 minutes, then rinse it out with lukewarm water. This mask helps balance oil production and fight dandruff, which is especially helpful during the winter months when hair can become greasy.

For dry hair, a moringa and coconut oil treatment can provide deep hydration. Combine 2 tbsp of moringa oil with 2 tbsp of coconut oil, warming it slightly before applying. Massage the oil mixture into your scalp and through your hair, then leave it on for 30-45 minutes as a deep conditioning treatment. Rinse with a mild shampoo to restore moisture.

For curly or coarse hair, try a moringa and aloe vera mask to define curls and soften texture. Mix 2 tbsp of moringa powder with 2 tbsp of aloe vera gel to form a smooth paste. Apply it generously to damp hair, focusing on the ends, and leave it on for 20-30 mins. Rinse with a gentle shampoo. This mask helps add moisture and reduce frizz, making it ideal for taming coarse or unruly curls in winter.

For normal hair, a simple moringa tea rinse can strengthen and nourish your tresses. Brew 1 tbsp of moringa powder in 1 cup of hot water for 5-10 mins to create a tea. Let it cool to a comfortable temperature, and after shampooing, pour the tea over your hair as a final rinse. This rinse helps nourish the scalp and strengthens the hair without weighing it down, making it perfect for daily use.

For overall hair health, drinking a moringa smoothie can provide internal nourishment. Blend 1 teaspoon of moringa powder with 1 cup of coconut water or almond milk, half a banana, and 1 tablespoon of honey. This nutrient-packed smoothie helps support scalp health and promotes hair growth by delivering essential vitamins and minerals to your body, especially beneficial in the winter when hair can become more brittle.

For those struggling with hair loss in winter, incorporating moringa into your diet or hair care regimen may provide the nourishment your hair needs to thrive despite the season. So, next time you feel the chill of winter taking a toll on your hair, turn to moringa powder as your ultimate superfood solution for a healthier scalp and stronger tresses.

from Hindustan Times

]]><![CDATA[Struggling with hair fall in winter?]]>Sun, 15 Dec 2024 17:10:43 GMThttp://hairbybrian.us/beauty_blog/struggling-with-hair-fall-in-winterHere's why it happens and haircare tips to stop it

Say goodbye to winter hair fall with these expert hair care tips
and tricks to protect your tresses.

As the colder months set in, many people experience an increase in hair fall, leaving them puzzled and concerned. The combination of dry air, chilly winds and changing environmental conditions can take a toll on your scalp and hair health.

This natural phenomenon often feels alarming but understanding its causes and solutions can help alleviate stress. In an interview with HT lifestyle, Dr Shweta Mishra, Facial Cosmetic and Aesthetic Surgeon from Sharva Clinic in New Delhi's Pitampura, shared, “Seasonal hair fall in winters is common due to environmental changes, but with the right care, it can be managed effectively.”

Why does seasonal hair fall happen?
During winter, cold temperatures and dry air reduce the natural moisture levels of the scalp, making hair brittle and prone to breakage. Additionally, reduced exposure to sunlight can lower vitamin D levels, slowing down cell renewal and weakening hair follicles.

The lack of moisture in the air can strip your scalp of its natural oils, making it more prone to dryness and irritation. Hormonal fluctuations during seasonal transitions may also exacerbate hair shedding.

Symptoms of winter hair fall
Hair shedding becomes more noticeable during brushing or washing, often leaving clumps of hair behind. The hair may also feel dry and brittle, with split ends becoming more frequent, while the scalp might become flaky and itchy due to dryness.

How to stop hair fall in winters?

1. Home care tips
Moisturise your scalp regularly with nourishing hair oils like coconut, argan, or olive oil to restore hydration and strengthen hair strands. Avoid overwashing your hair, as this can strip natural oils; instead, wash your hair 2–3 times a week with a mild, sulfate-free shampoo.

Use lukewarm water for washing, as hot water can damage the hair cuticles and lead to more dryness. Protect your hair from harsh winter winds by wearing hats, scarves, or using leave-in conditioners to lock in moisture.

2. Dietary adjustments
"Your diet plays a crucial role in maintaining healthy hair," says Dr. Shweta Mishra. Eating foods rich in omega-3 fatty acids, like salmon, walnuts, and chia seeds, alongside biotin and zinc-rich options such as eggs, almonds and spinach, can strengthen hair from within.

Hydration is equally essential; drinking adequate water ensures your scalp stays nourished and prevents excessive dryness. Incorporating vitamin D supplements during winters can also help maintain healthy follicle function.

3. Professional treatments
Scalp hydration therapies offered by professionals focus on deeply moisturizing the scalp and combating dryness, promoting healthier hair growth. “For those experiencing severe hair fall, platelet-rich plasma (PRP) therapy strengthens follicles by injecting growth factors directly into the scalp.”

“Hair mesotherapy is another effective option that involves delivering nutrients like vitamins, amino acids, and minerals into the scalp to stimulate growth and reduce shedding. These advanced treatments provide long-term solutions for persistent seasonal hair fall” explained Dr. Shweta Mishra.

4. Prevention and maintenance
“The key to minimising seasonal hair fall is a combination of hydration, protection, and nourishment,” Dr Mishra advised. Simple steps like wearing protective headgear to shield hair from harsh winds and using deep conditioning treatments can prevent breakage and maintain hair health.

Investing in good-quality hair care products suited to your hair type and incorporating a weekly hair mask routine can also go a long way in preventing winter-induced damage. By following a consistent care routine and seeking professional guidance when needed, winter hair fall can be effectively managed.

“Healthy hair begins with a healthy scalp, and winter care should focus on both,” concluded Dr Mishra.

Disclaimer: This article is for informational purposes only and not a substitute for professional medical advice.
Always seek the advice of your doctor with any questions about a medical condition.

from Hindustan Times

]]><![CDATA[10 Top Trending Haircut Searches in 2024]]>Fri, 13 Dec 2024 17:23:06 GMThttp://hairbybrian.us/beauty_blog/10-top-trending-haircut-searches-in-2024

Google has released its Year in Search 2024, which dives into the platform's top trending searches — searches that had a high spike in traffic over a sustained period in 2024 as compared to 2023 — in a wide variety of topics. Below, we share Google's 10 top trending searches in hair cuts for 2024.

1. The Alpaca Haircut
Kansas City Chiefs quarterback Patrick Mahomes is one the inspiration's behind this poofy cut that is trending among teenage boys. The style features a close shave on the sides and back of the head and curly fluff on the top of the head. The look gets its name from resembling the fur of an alpaca.

The trend has even encouraged young men with straight hair to get perms to achieve the style's signature floof.

You may also know the trend by the name broccoli cut or textured fringe, both of which also appear on this list at the number eight and number 10 positions, respectively.

also check out What Is Alpaca Hair and 30 Cool Alpaca Haircuts for Boys and Men

2. Warrior Haircut
Men's cuts this year were all about embracing the mess. This trending TikTok cut features a low taper fade with a shorter back and long textured top. This effortlessly cool and laid back style takes inspiration from Brad Pitt in "Fight Club" and Leonardo DiCaprio's "Titanic" era.

If your client wants an "I just woke up like this" type style, the warrior cut is one to recommend.

3. Old Money Haircut
Inspired by the elegance and sophistication of the 1920s, old money cuts were trending for both women and men.

Women saw the old money bob rise in popularity. The cut features carefree volume, tucked ends and a high-shine finish. Face-framing layers are also a signature part of the cut. Other old money styles that trended for women included chignons and vintage, timeless waves.

For men, neat crew cuts, slicked back hair and side parts trended as part of the old money aesthetic trend. Pompadours also gained popularity for their timelessness, volume and high-shine.

4. Low Fade Haircut
Similar to the Warrior Cut, the low fade cut features hair very short or down to the skin at the bottom that gradually blends into the longer hair on top. With a textured, natural finish, the Low Fade combines modern elements to create a classic, masculine look.

Travis Kelce drew attention earlier this year for rocking this style, as he grew out his buzz cut and transitioned away from his traditional skin fade.

5. French Crop Haircut
If your clients love "Peaky Blinders," it's likely they may have asked for a French crop. This style pulls from popular men's cuts in 1920s France, which were all about keeping things minimal with easy to manage styles.

The classic French Crop features longer hair on top and shorter sides and back that are usually faded. The look can be customized depending on what best suits the client. The style can feature a high or low fade or added texture and dimension.

6. Textured Crop Haircut
Are you seeing some similarity between these trends?

A textured crop is a short, layered haircut where the hair is cut short on the sides and back and slightly longer on the top. It bares similarities to many of the men's haircut trends above.

7. French Bob Haircut
The French have also inspired women's haircut trends with their take on the bob.

The cut hits right under the ears and above the chin. Often worn with bangs, the French bob is usually blunt at the ends but can be styled in a variety of ways to accentuate texture and volume.

8. Broccoli Head Haircut
The Broccoli Head and Alpaca Cut are very similar, but there’s more fullness on the sides of an Alpaca cut and not as much hair toward the back.

Expect the Broccoli Head Cut to continue trending into the new year, with David Corenswet sporting the cut as Clark Kent in James Gunn's Superman film, which is set to be released in July 2025.

You might also want to check out How the Broccoli Perm Became the Definitive Zoomer Hairstyle

9. Curtain Bangs
Sabrina Carpenter has made her impact on Google's Year of Search. The star's bangs (and blonde hair color) have been highly requested by clients, earning her a position as Redken's Global Ambassador. While Carpenter is likely behind the surging popularity of curtain bangs, this style is very evergreen and has maintained its popularity throughout the decade.

In comparison to other bang styles, curtain bangs are shaggy and effortless, framing the face like a curtain frames a window. These types of bangs can pair well with a variety of styles and textures, making it a favorite for its easygoing vibe.

10. Textured Fringe Haircut
The technical term for an alpaca cut is a textured fringe cut, which features a lot of volume on the top of the head.

For women, to create textured fringe, the front section of hair is cut shorter than the rest and then styled to create a textured, wispy look. (In the U.K., bangs are referred to as fringe.)

from BeautyLaunchPad

]]><![CDATA[7 Hair Trends for 2025 That Indicate Consumers Are Prioritizing Wellness and Cleanliness]]>Mon, 09 Dec 2024 16:06:00 GMThttp://hairbybrian.us/beauty_blog/7-hair-trends-for-2025-that-indicate-consumers-are-prioritizing-wellness-and-cleanliness

As the end of the year approaches, Beauty Launchpad is looking ahead to what the top hair care trends will be for 2025 and how those trends will influence consumers purchasing decisions, and we aren't alone. Rahua, a rainforest grown hair and body care brand with 16+ years of authority in clean, high-performance beauty, is at the forefront of trends. Their expert insights suggest that consumers are looking for simplified, clean beauty trends that allow them to put their wellness first. Read on for a breakdown on each of the trends and what it means for the hair industry.

1. Simplified Routines
Much like the hair professionals that service them, clients are busy! They have a lot to manage on their plate in a world that is increasingly becoming more complex and stressful. When it comes to beauty, the last thing your clients want is a long-winded beauty routine. Vogue's recent Beauty Business Trend Tracker, created in collaboration with Spate, shows that 71% of consumers feel overwhelmed by the complexity of modern beauty routines.

In the new year, clients are favoring ingredient-driven, multifunctional solutions that deliver multiple benefits, eliminating the need for lengthy routines. Simplicity is no longer optional - it’s a necessity for the fast-paced, overstimulated world we live in.

“Consumers are being drawn to simplified routines that prioritize quality and function over complexity. By embracing efficient, multifunctional products that deliver exceptional results, brands can cater to a growing consumer desire for streamlined beauty routines," shares Rahua’s co-founder Anna Ayers.

2. Skinification of Hair
Consumers are becoming more aware of the importance of scalp care and are incorporating products, services and treatments into their routine that address scalp health. The skinification of hair is going to continue to be a trend in 2025 — with clients placing the same priority in caring for their scalp as they do their skin, so they can have healthy, growing locks.
One consequence of this trend is that consumers are becoming more interested in active ingredients that treat the hair like skin. According to Medihair, 56% of consumers prioritize active ingredients over brand names, packaging or scent when purchasing hair care products.

"The ‘skinification’ of hair shows a significant transformation in the way consumers view beauty, recognizing the scalp’s role in overall hair health," explains Ayers. "With this shift, the industry is pivoting toward active ingredients - like biotin and botanical enzymes - that treat your scalp like skin, moving beyond surface-level solutions for longevity. This trend is driving innovation across haircare, especially across hybrid products like overnight treatments that save time while improving hair health."

3. Healthy Hairstyling
A hair routine isn't finished without styling; however, hot tools and aerosols can damage the health of the hair over time, which is something clients are no longer willing to sacrifice. Clients want styling options that put their hair health first without compromising on aesthetics.

Specifically, anti-frizz treatments have been growing in popularity, with views on the #AntiFrizzHairTreatment hashtag increasing +2950% from May 2024 to August 2024, according to WGSN's TrendCurve. There's also been a shift away from aerosol-, alcohol-, and starch-free dry shampoos and hairsprays as consumers seek safer styling options. Clients are also looking for heat protection, investing in heat protectant and styling tools with UV protection.

"The industry is undergoing a transformation as consumers seek out hair stylers that prioritize health as much as styling. This is a direct response to the rising awareness around harsh ingredients like aerosols and alcohol, which are being replaced with nourishing, plant-powered alternatives," says Ayers.

4. Clean and Non-Toxic Beauty
Clean beauty is a massive global trend, and it's only projected to grow at a CAGR of 14.8% from 2024 to 2030. Consumers are prioritizing products with natural components, with 40.2% considering natural ingredients as the most important attribute when shopping for beauty and personal care items. Gen Z actively seeks out hair care products labeled as natural or non-toxic, reflecting a broader trend towards health-conscious beauty routines. Sustainability is increasingly pivotal, with 62% of consumers finding it more important today than two years ago. Attributes such as environmental respect (17.6%) and recyclable packaging (15.8%) are significant factors in purchasing decisions.

The hair industry is quickly seeing the impact of the clean beauty trend and is getting on-board with more brands and salons prioritizing being eco-friendly to match the desires of their consumers and clients.

"The clean beauty market is growing rapidly as consumers prioritize transparency, efficacy and safety. This reflects a broader cultural awareness of the risks tied to synthetic chemicals and a heightened instinct to protect our bodies, families and environment. We call this the 'green gene,' which connects us to nature and supports a healthy, sustainable lifestyle," Ayers reflects. "At Rahua, we have carved the path of this movement from the start, crafting plant-powered products that not only meet the demand for clean, non-toxic haircare but also help preserve the Amazon Rainforest. Setting the highest standard for ourselves since our inception, we’ve seen the emergence and birth of this category and actively shaped its evolution, raising customer expectations with our unwavering focus on third-party verification and sustainability. For us, it’s in our brand DNA and our commitment to ethical beauty.”

5. Hair Wellness as Self-Care
Wellness isn't just a talking point anymore; it's a necessity. Consumers are prioritizing their wellness in their routine in a way they haven't before, recognizing that caring for their physical, mental and emotional needs empowers them to be more successful in everything they do. Hair care is one way that people unwind, wanting to feel relaxed and soothed as they wash their hair.

Sixty percent of US women report wanting to feel calm after showering, according to an OLAY study, highlighting a growing preference for soothing and therapeutic hair routines.

"The rise of self-care has turned haircare routines into moments of wellness. From therapeutic ingredients to calming rituals, consumers are embracing haircare as an outlet to balance physical and emotional health," adds Ayers.

6. Hair Perfume
Hair fragrances are emerging as a functional, accessible alternative to premium fragrances. Hair mists and perfumes are being used as a hack to refresh hair between washes. Functional scents will offer hair health benefits through long-lasting and layerable fragrances.

In the United States, the fragrance market is expected to grow at a rate of 1.55% from 2024 to 2029. Younger consumers, particularly Gen Z, are contributing to the fragrance market's growth. In the U.S., penetration among the youngest consumers has quadrupled, indicating a shift towards owning and wearing multiple different fragrances. With over 12.8K posts, #HairPerfume trend has shown strong engagement on TikTok. Consumers are increasingly favoring healthy scents for hair and scalp, leading to an increase in alcohol-free formulations and products with added strengthening ingredients.

"Hair perfumes are rapidly gaining popularity as a functional and accessible alternative to premium fragrances, proving a broader movement toward multitasking beauty products that offer both sensory and wellness benefits," Ayers says.

7. Household Haircare
Environmental and economic challenges are prompting consumers to seek affordable essentials that maintain performance and efficacy, with a focus on family-friendly, sustainable formulas. The trend toward bulk sizes and refills continues to grow as consumers seek sustainable, multi-use options.

Ninety percent of US shoppers indicate they will not stop purchasing haircare staples despite rising prices, demonstrating resilience in demand for quality basics.

"Economic and environmental challenges are driving a shift in haircare consumption, driving consumers toward high-performing, sustainable solutions that deliver long-term value," Ayers reveals. "At Rahua, our refillable shampoos and conditioners, along with our versatile Rahua oil, provide eco-conscious families with inclusive, quality haircare options that meet these demands. Moms often introduce Rahua to their children, creating trust and loyalty that spans generations. Word-of-mouth momentum has become a chain reaction, bringing a new generation of shoppers who prioritize sourcing, packaging and results."

from BeautyLaunchPad

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