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The mullet and the man-bun. The buzz and the bowl. The Caesar and the crew. The Mohawk, the faux-hawk, the no-hawk. Men’s hair, particularly young men’s hair, has enjoyed a rich history—some moments have been as high as a pompadour; others, we’d just as soon comb over. But what’s happening today isn’t just another post on the Pinterest board of boys’ hair. “Imagine a piece of broccoli on the top of your head—that’s the general idea,” says hairstylist Chris McMillan, owner of Chris McMillan the Salon, in Beverly Hills. “You know, some of these boys are actually getting perms,” explains Saviano. “You have to remember that the technology of perms hasn’t changed since we were young, so you have all these boys willing to sit with perm rods on their head in the salon for two and a half hours. They’ll do whatever it takes to get the curls.”  Short on the sides, long in the front, and confusing all over. 6/30/2024 What is a burst fade haircut?If you're watching EURO 2024 and COPA America the Burst Fade Haircut is the over the football (soccer) pitch this summer. Burst fade hairstyles have been one of the most popular trends for men and boys in recent times. This popularity shows no signs of slowing down either, as more and more people are opting for hairstyles that involve this modern haircut. What is a burst fade haircut? A burst fade is a type of fade haircut. With a burst fade, the fade is cut in a semicircular shape. So you know the fade is a burst fade if it is cut in this shape. Typically the burst fade is cut around the ear on the sides of the head, or, in front and above the ear at the temple, as for a burst taper fade. Much of the drive behind the popularity in burst fade hairstyles stems from the popularity of the modern mullet.  Here are a couple links to sites with Burst Fade Haircut ideas:
Revolutionize Your Look: Mastering the Burst Fade Haircut 33 Awesome Burst Fade Haircut Ideas for Men in 2024 * This isn't exactly a "come back" or "resurgence." More of a rebranding of the old perm to "new wave." In fact, I got my first perm, sorry "new wave" when I was in High School, around the same age of these teens. Young guys (and women) with stick straight, wiry hair or those of us with limp, flat, fine hair are always looking for a style to bring life to their troubled locks. This is just the next generation of young men looking for easy care hair.  While the perming category declined the last several decades, the hairstyle is gaining favor among young people, especially men. When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was intended to be a one-time hair experiment has now become an integral step in Chen’s beauty routine, which also includes skin care and standard grooming. He now gets a perm every time he visits his barber in downtown Manhattan. Perms, or the permanent wave, have been a fixture of American culture since the late 19th century and reached peak popularity in the 1970s and 1980s. The style went out of vogue in the early ‘90s, but has since found a new audience, largely thanks to innovative new products and rising popularity among K-Pop stars and influencers on TikTok, where videos under the hashtag “perm” have over 2 billion views. While beauty trends, like fashion, are cyclical, perms today differ greatly from those once seen on stars like Cher and Stevie Nicks, thanks to gentler products and digitized heat technology. The clientele for perms has also changed. Young people, especially men, are the hairstyle’s recent converts. Still, a perm is nowhere near as popular as it was in its heyday. In fact, the perm category — which is valued at over $60 million today — declined by 35 percent between 2017 and 2022, according to data from Euromonitor. Nonetheless, a steadily growing pool of new converts, and new product technology, pose an opportunity for hair care brands and stylists. “Some of our main competitors left the category altogether,” said Roland Munz, global education director at Wella Professional. “We decided to stay because we believe in a future for this segment.” (Focusing on products that are gentler and cause less damage to the hair, Wella’s new salon formulations are designed to make perms more accessible and offer a tailored curl size, said Munz.) The perm rebranded Gen-Z’s version of the perm differs greatly from its predecessors. Briana Dunning, a textured hair specialist and her team at Striiike, a salon in Los Angeles, are forgoing the term “perm” in favor of “new wave” to distance themselves from a hairstyle that has been seen as passé. “These aren’t your grandma’s perms that leave hair feeling fried and crunchy,” said Dunning. “Today, the perm is meant to mimic having a permanent salt spray in the hair.” The process of getting a perm can be lengthy. Hair must be shampooed, washed and set in curling rods. A perming solution, which chemically alters the structure of the hair in order for it to curl, is then applied. Once the solution sets for about 30 minutes, a neutralizing lotion is applied and the hair is washed again to reveal fresh curls. The “new wave,” like the perm, also uses curling rods, but the rods are designed to give the hair a more natural curl. At Striiike, Dunning and her team curl the hair in larger sections, following the natural movement and direction of the hair and using gentler perming solutions. Digital perms, or hot perms, have also become popular. This type of perm uses a chemical solution alongside digitized heat technology to set the hair into semi-permanent curls. Finding the client “Hallyu,” or the Korean Wave, a phenomenon characterized by the proliferation of South Korean culture around the world, has been cited as a motivation for young people, especially young men, getting their hair chemically curled. The Korean perm, unlike the stiff, bouffant American perm of the 80s, can go unnoticed as a treatment. The ‘do is natural-looking and gives hair a gentle wisp. Musicians like BTS’s V (Kim Tae-Hyung) and actors like Gong Yoo, a star of “Train to Busan” and Netflix’s “Squid Game,” have helped popularized the trend. Lydia Wolfe, a hair stylist in London, said there has been an increasing number of young men coming to her salon, Jack and the Wolfe, for perms. She credits the perm’s comeback because of its ease of styling. “It certainly helps that K-Pop and K-Dramas are popular and the stars get perms, so that has made it more culturally acceptable,” said Chen. Wella’s Munz is hopeful the resurgence of perms will also encourage brands to further engage with the multicultural consumer. “There has really been a shift in the last few years and more people are embracing their natural curls,” said Wolfe. “Perms can be a part of that.” Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style. from CNN
The best part: It's not just for blondes. #scandinavianhairline  If you’ve ever marveled at the light, natural highlights found in Scandinavian hair, then you’re already in the know on the latest hair trend. “Regardless of their hair color, their hairline, face frames and baby hairs are so effortlessly kissed by the sun and stand out so much lighter and brighter than the rest of the hair on their head,” explains New York City hairstylist Jaclyn Seabrooke. “The way the highlights peek out from underneath around the face is so subtle and flattering, as opposed to the bold, solid money piece technique that was previously trending.” This effortless effect has given rise to the trending Scandinavian Hairline—also known as the “Scandi Hairline”—color technique. Ahead, Seabrooke shares her insight on the latest color trend we predict will be spotted everywhere this summer. What is the Scandi Hairline? “The ‘Scandi Hairline’—or Scandinavian Hairline—is a color technique that immediately brightens the edge of the hairline around the face a touch lighter and brighter than the rest of your hair to replicate how the sun hits the hairline.” The Process: Typically performed at the wash basin after other highlighting or balayage services, the “Scandi Hairline” technique involves selecting a small section of hair, about half an inch wide, along the hairline. This section is then processed with freehand lightener for a duration of up to 5 minutes. “To achieve a seamless blend, it’s important that the hairline color is just one or two shades lighter than the rest of your hair,” says Seabrooke. “This ensures a natural look that enhances the beauty of your baby hairs and hairline.” From Natural to Dramatic: The beauty of the “Scandi Hairline” trend lies in its versatility. “This technique is not just for blondes, but can be achieved for redheads, brunettes and darker hair shades that also want brightness to soften the look of baby hairs and the hairline for a really natural brightening effect,” Seabrooke explains. “The technique can look incredibly natural, seamlessly blending with your full hair color, or it can be combined with stronger face-frame highlights for a more dramatic effect.” Maintenance and Touch-Ups: To keep your “Scandi Hairline” looking fresh and vibrant, regular touch-ups are recommended every 12 weeks. For brunettes and darker shades, Seabrooke recommends incorporating a gloss or toner to eliminate any unwanted brassy tones, further enhancing the natural, sunkissed look. from NewBeauty
Rosemary Oil Hair Hack Spurs 331% Search Increase Analysis of Google search data has revealed that online searches for ‘rosemary oil’ have skyrocketed 135% over the past year in the UK due to the huge surge of interest generated through TikTok.  A new finding by beauty and wellness marketplace Fresha analysed Google search data for searches related to the hair hack, which revealed a 135% increase over the past year and a 695% increase over the past five years just in the United Kingdom. Searches for ‘rosemary oil’ have also gained interest across the globe, with an increase in worldwide searches of 331% over the past five years. The interest in rosemary oil gained popularity on social media app TikTok after beauty and wellness influencers shared their experiences using the product while showcasing the results after around six weeks.  The interest in rosemary oil alongside the hashtag #hairtok has racked up an astonishing number of views. The hashtag #rosemaryoil has totalled 1.3 billion views, alongside #rosemaryoilforhairgrowth reaching 212.3 million views, proving the curiosity of TikTok users in the oil. What does rosemary oil do to your hair? According to Fresha's research, rosemary oil stimulates and promotes hair growth, battles against dandruff, and prevents premature greying; it is also proven to add shine and a healthy glow to the hair after a more extended period of regular use.  The beauty influencers on TikTok recommend using rosemary oil as part of your hair care routine, not to expect results after the first few uses and sticking with it as you could see incredible differences in your hair's health even after six weeks. Searches for ‘rosemary oil for hair’ have seen a 168% increase over the past year in the United Kingdom alone, as well as an increase of 73% in the United States and 52% worldwide over the past twelve months. The interest in tutorials has also skyrocketed on Google, with searches for ‘how to use rosemary oil in hair’ increasing 547% over the past year in the United Kingdom. How often should you use rosemary oil in your hair? It is recommended if you have thinner, lighter and easily damaged hair, you should use the oil once a week as a treatment. If dandruff is what you want to battle, then use a few drops of rosemary oil alongside gentler oils such as coconut, caster or jojoba oil; it can be used up to four times a week for shorter periods of time.  Mixing rosemary oil with lighter oils such as these will help dilute the rosemary oil's strength and work to soothe and nurture the hair while using the natural oils. Interest in haircare has been on the rise, particularly since the hashtag #hairtok gained popularity on the app. The hashtag is commonly used by those sharing tips and tricks on styling, maintaining and looking after all hair types, allowing users to search and explore the millions of videos posted; #hairtok has surpassed 65.3 billion views. How many people want to improve their haircare routine? If you want to up your haircare routine and give your locks the best chance of looking gorgeous for longer, the first thing to do is figure out your hair type and hair needs. Your hairstylist will suggest getting regular haircuts every eight to twelve weeks and provide some advice on what your hair really needs. If your hair is dull and lifeless, it is important for you to understand what products to use and how to use them; the same as if your hair is thin and weak, your hairstylist should help you with answers to all your questions.  Searches for ‘healthy hair mask’ have increased by 575% over the past month in the United Kingdom alone, proving the desperate urge to seek the healthiest products and treatment for improving routines. Not only are nourishing hair masks gaining interest online, but searches for how to achieve heatless curls to avoid heat damage have also risen tremendously worldwide, with searches for ‘heatless curls’ increasing by 274% worldwide. William Zeqiri, founder and CEO of Fresha, commented on the findings:  |
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October 2024
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