|
12/13/2024 10 Top Trending Haircut Searches in 2024  Google has released its Year in Search 2024, which dives into the platform's top trending searches — searches that had a high spike in traffic over a sustained period in 2024 as compared to 2023 — in a wide variety of topics. Below, we share Google's 10 top trending searches in hair cuts for 2024. 1. The Alpaca Haircut Kansas City Chiefs quarterback Patrick Mahomes is one the inspiration's behind this poofy cut that is trending among teenage boys. The style features a close shave on the sides and back of the head and curly fluff on the top of the head. The look gets its name from resembling the fur of an alpaca. The trend has even encouraged young men with straight hair to get perms to achieve the style's signature floof. You may also know the trend by the name broccoli cut or textured fringe, both of which also appear on this list at the number eight and number 10 positions, respectively.  2. Warrior Haircut Men's cuts this year were all about embracing the mess. This trending TikTok cut features a low taper fade with a shorter back and long textured top. This effortlessly cool and laid back style takes inspiration from Brad Pitt in "Fight Club" and Leonardo DiCaprio's "Titanic" era. If your client wants an "I just woke up like this" type style, the warrior cut is one to recommend. 3. Old Money Haircut Inspired by the elegance and sophistication of the 1920s, old money cuts were trending for both women and men. Women saw the old money bob rise in popularity. The cut features carefree volume, tucked ends and a high-shine finish. Face-framing layers are also a signature part of the cut. Other old money styles that trended for women included chignons and vintage, timeless waves. For men, neat crew cuts, slicked back hair and side parts trended as part of the old money aesthetic trend. Pompadours also gained popularity for their timelessness, volume and high-shine.  4. Low Fade Haircut Similar to the Warrior Cut, the low fade cut features hair very short or down to the skin at the bottom that gradually blends into the longer hair on top. With a textured, natural finish, the Low Fade combines modern elements to create a classic, masculine look. Travis Kelce drew attention earlier this year for rocking this style, as he grew out his buzz cut and transitioned away from his traditional skin fade.  5. French Crop Haircut If your clients love "Peaky Blinders," it's likely they may have asked for a French crop. This style pulls from popular men's cuts in 1920s France, which were all about keeping things minimal with easy to manage styles. The classic French Crop features longer hair on top and shorter sides and back that are usually faded. The look can be customized depending on what best suits the client. The style can feature a high or low fade or added texture and dimension.  6. Textured Crop Haircut Are you seeing some similarity between these trends? A textured crop is a short, layered haircut where the hair is cut short on the sides and back and slightly longer on the top. It bares similarities to many of the men's haircut trends above.  7. French Bob Haircut The French have also inspired women's haircut trends with their take on the bob. The cut hits right under the ears and above the chin. Often worn with bangs, the French bob is usually blunt at the ends but can be styled in a variety of ways to accentuate texture and volume.  8. Broccoli Head Haircut The Broccoli Head and Alpaca Cut are very similar, but there’s more fullness on the sides of an Alpaca cut and not as much hair toward the back. Expect the Broccoli Head Cut to continue trending into the new year, with David Corenswet sporting the cut as Clark Kent in James Gunn's Superman film, which is set to be released in July 2025. You might also want to check out How the Broccoli Perm Became the Definitive Zoomer Hairstyle  9. Curtain Bangs Sabrina Carpenter has made her impact on Google's Year of Search. The star's bangs (and blonde hair color) have been highly requested by clients, earning her a position as Redken's Global Ambassador. While Carpenter is likely behind the surging popularity of curtain bangs, this style is very evergreen and has maintained its popularity throughout the decade. In comparison to other bang styles, curtain bangs are shaggy and effortless, framing the face like a curtain frames a window. These types of bangs can pair well with a variety of styles and textures, making it a favorite for its easygoing vibe. 10. Textured Fringe Haircut The technical term for an alpaca cut is a textured fringe cut, which features a lot of volume on the top of the head. For women, to create textured fringe, the front section of hair is cut shorter than the rest and then styled to create a textured, wispy look. (In the U.K., bangs are referred to as fringe.) from BeautyLaunchPad
 As the end of the year approaches, Beauty Launchpad is looking ahead to what the top hair care trends will be for 2025 and how those trends will influence consumers purchasing decisions, and we aren't alone. Rahua, a rainforest grown hair and body care brand with 16+ years of authority in clean, high-performance beauty, is at the forefront of trends. Their expert insights suggest that consumers are looking for simplified, clean beauty trends that allow them to put their wellness first. Read on for a breakdown on each of the trends and what it means for the hair industry. 1. Simplified Routines Much like the hair professionals that service them, clients are busy! They have a lot to manage on their plate in a world that is increasingly becoming more complex and stressful. When it comes to beauty, the last thing your clients want is a long-winded beauty routine. Vogue's recent Beauty Business Trend Tracker, created in collaboration with Spate, shows that 71% of consumers feel overwhelmed by the complexity of modern beauty routines. In the new year, clients are favoring ingredient-driven, multifunctional solutions that deliver multiple benefits, eliminating the need for lengthy routines. Simplicity is no longer optional - it’s a necessity for the fast-paced, overstimulated world we live in. “Consumers are being drawn to simplified routines that prioritize quality and function over complexity. By embracing efficient, multifunctional products that deliver exceptional results, brands can cater to a growing consumer desire for streamlined beauty routines," shares Rahua’s co-founder Anna Ayers. 2. Skinification of Hair Consumers are becoming more aware of the importance of scalp care and are incorporating products, services and treatments into their routine that address scalp health. The skinification of hair is going to continue to be a trend in 2025 — with clients placing the same priority in caring for their scalp as they do their skin, so they can have healthy, growing locks. One consequence of this trend is that consumers are becoming more interested in active ingredients that treat the hair like skin. According to Medihair, 56% of consumers prioritize active ingredients over brand names, packaging or scent when purchasing hair care products. "The ‘skinification’ of hair shows a significant transformation in the way consumers view beauty, recognizing the scalp’s role in overall hair health," explains Ayers. "With this shift, the industry is pivoting toward active ingredients - like biotin and botanical enzymes - that treat your scalp like skin, moving beyond surface-level solutions for longevity. This trend is driving innovation across haircare, especially across hybrid products like overnight treatments that save time while improving hair health." 3. Healthy Hairstyling A hair routine isn't finished without styling; however, hot tools and aerosols can damage the health of the hair over time, which is something clients are no longer willing to sacrifice. Clients want styling options that put their hair health first without compromising on aesthetics. Specifically, anti-frizz treatments have been growing in popularity, with views on the #AntiFrizzHairTreatment hashtag increasing +2950% from May 2024 to August 2024, according to WGSN's TrendCurve. There's also been a shift away from aerosol-, alcohol-, and starch-free dry shampoos and hairsprays as consumers seek safer styling options. Clients are also looking for heat protection, investing in heat protectant and styling tools with UV protection. "The industry is undergoing a transformation as consumers seek out hair stylers that prioritize health as much as styling. This is a direct response to the rising awareness around harsh ingredients like aerosols and alcohol, which are being replaced with nourishing, plant-powered alternatives," says Ayers. 4. Clean and Non-Toxic Beauty Clean beauty is a massive global trend, and it's only projected to grow at a CAGR of 14.8% from 2024 to 2030. Consumers are prioritizing products with natural components, with 40.2% considering natural ingredients as the most important attribute when shopping for beauty and personal care items. Gen Z actively seeks out hair care products labeled as natural or non-toxic, reflecting a broader trend towards health-conscious beauty routines. Sustainability is increasingly pivotal, with 62% of consumers finding it more important today than two years ago. Attributes such as environmental respect (17.6%) and recyclable packaging (15.8%) are significant factors in purchasing decisions. The hair industry is quickly seeing the impact of the clean beauty trend and is getting on-board with more brands and salons prioritizing being eco-friendly to match the desires of their consumers and clients. "The clean beauty market is growing rapidly as consumers prioritize transparency, efficacy and safety. This reflects a broader cultural awareness of the risks tied to synthetic chemicals and a heightened instinct to protect our bodies, families and environment. We call this the 'green gene,' which connects us to nature and supports a healthy, sustainable lifestyle," Ayers reflects. "At Rahua, we have carved the path of this movement from the start, crafting plant-powered products that not only meet the demand for clean, non-toxic haircare but also help preserve the Amazon Rainforest. Setting the highest standard for ourselves since our inception, we’ve seen the emergence and birth of this category and actively shaped its evolution, raising customer expectations with our unwavering focus on third-party verification and sustainability. For us, it’s in our brand DNA and our commitment to ethical beauty.” 5. Hair Wellness as Self-Care Wellness isn't just a talking point anymore; it's a necessity. Consumers are prioritizing their wellness in their routine in a way they haven't before, recognizing that caring for their physical, mental and emotional needs empowers them to be more successful in everything they do. Hair care is one way that people unwind, wanting to feel relaxed and soothed as they wash their hair. Sixty percent of US women report wanting to feel calm after showering, according to an OLAY study, highlighting a growing preference for soothing and therapeutic hair routines. "The rise of self-care has turned haircare routines into moments of wellness. From therapeutic ingredients to calming rituals, consumers are embracing haircare as an outlet to balance physical and emotional health," adds Ayers. 6. Hair Perfume Hair fragrances are emerging as a functional, accessible alternative to premium fragrances. Hair mists and perfumes are being used as a hack to refresh hair between washes. Functional scents will offer hair health benefits through long-lasting and layerable fragrances. In the United States, the fragrance market is expected to grow at a rate of 1.55% from 2024 to 2029. Younger consumers, particularly Gen Z, are contributing to the fragrance market's growth. In the U.S., penetration among the youngest consumers has quadrupled, indicating a shift towards owning and wearing multiple different fragrances. With over 12.8K posts, #HairPerfume trend has shown strong engagement on TikTok. Consumers are increasingly favoring healthy scents for hair and scalp, leading to an increase in alcohol-free formulations and products with added strengthening ingredients. "Hair perfumes are rapidly gaining popularity as a functional and accessible alternative to premium fragrances, proving a broader movement toward multitasking beauty products that offer both sensory and wellness benefits," Ayers says. 7. Household Haircare Environmental and economic challenges are prompting consumers to seek affordable essentials that maintain performance and efficacy, with a focus on family-friendly, sustainable formulas. The trend toward bulk sizes and refills continues to grow as consumers seek sustainable, multi-use options. Ninety percent of US shoppers indicate they will not stop purchasing haircare staples despite rising prices, demonstrating resilience in demand for quality basics. "Economic and environmental challenges are driving a shift in haircare consumption, driving consumers toward high-performing, sustainable solutions that deliver long-term value," Ayers reveals. "At Rahua, our refillable shampoos and conditioners, along with our versatile Rahua oil, provide eco-conscious families with inclusive, quality haircare options that meet these demands. Moms often introduce Rahua to their children, creating trust and loyalty that spans generations. Word-of-mouth momentum has become a chain reaction, bringing a new generation of shoppers who prioritize sourcing, packaging and results." from BeautyLaunchPad
The mullet and the man-bun. The buzz and the bowl. The Caesar and the crew. The Mohawk, the faux-hawk, the no-hawk. Men’s hair, particularly young men’s hair, has enjoyed a rich history—some moments have been as high as a pompadour; others, we’d just as soon comb over. But what’s happening today isn’t just another post on the Pinterest board of boys’ hair. “Imagine a piece of broccoli on the top of your head—that’s the general idea,” says hairstylist Chris McMillan, owner of Chris McMillan the Salon, in Beverly Hills. “You know, some of these boys are actually getting perms,” explains Saviano. “You have to remember that the technology of perms hasn’t changed since we were young, so you have all these boys willing to sit with perm rods on their head in the salon for two and a half hours. They’ll do whatever it takes to get the curls.”  Short on the sides, long in the front, and confusing all over. 6/30/2024 What is a burst fade haircut?If you're watching EURO 2024 and COPA America the Burst Fade Haircut is the over the football (soccer) pitch this summer. Burst fade hairstyles have been one of the most popular trends for men and boys in recent times. This popularity shows no signs of slowing down either, as more and more people are opting for hairstyles that involve this modern haircut. What is a burst fade haircut? A burst fade is a type of fade haircut. With a burst fade, the fade is cut in a semicircular shape. So you know the fade is a burst fade if it is cut in this shape. Typically the burst fade is cut around the ear on the sides of the head, or, in front and above the ear at the temple, as for a burst taper fade. Much of the drive behind the popularity in burst fade hairstyles stems from the popularity of the modern mullet.  Here are a couple links to sites with Burst Fade Haircut ideas:
Revolutionize Your Look: Mastering the Burst Fade Haircut 33 Awesome Burst Fade Haircut Ideas for Men in 2024 * This isn't exactly a "come back" or "resurgence." More of a rebranding of the old perm to "new wave." In fact, I got my first perm, sorry "new wave" when I was in High School, around the same age of these teens. Young guys (and women) with stick straight, wiry hair or those of us with limp, flat, fine hair are always looking for a style to bring life to their troubled locks. This is just the next generation of young men looking for easy care hair.  While the perming category declined the last several decades, the hairstyle is gaining favor among young people, especially men. When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was intended to be a one-time hair experiment has now become an integral step in Chen’s beauty routine, which also includes skin care and standard grooming. He now gets a perm every time he visits his barber in downtown Manhattan. Perms, or the permanent wave, have been a fixture of American culture since the late 19th century and reached peak popularity in the 1970s and 1980s. The style went out of vogue in the early ‘90s, but has since found a new audience, largely thanks to innovative new products and rising popularity among K-Pop stars and influencers on TikTok, where videos under the hashtag “perm” have over 2 billion views. While beauty trends, like fashion, are cyclical, perms today differ greatly from those once seen on stars like Cher and Stevie Nicks, thanks to gentler products and digitized heat technology. The clientele for perms has also changed. Young people, especially men, are the hairstyle’s recent converts. Still, a perm is nowhere near as popular as it was in its heyday. In fact, the perm category — which is valued at over $60 million today — declined by 35 percent between 2017 and 2022, according to data from Euromonitor. Nonetheless, a steadily growing pool of new converts, and new product technology, pose an opportunity for hair care brands and stylists. “Some of our main competitors left the category altogether,” said Roland Munz, global education director at Wella Professional. “We decided to stay because we believe in a future for this segment.” (Focusing on products that are gentler and cause less damage to the hair, Wella’s new salon formulations are designed to make perms more accessible and offer a tailored curl size, said Munz.) The perm rebranded Gen-Z’s version of the perm differs greatly from its predecessors. Briana Dunning, a textured hair specialist and her team at Striiike, a salon in Los Angeles, are forgoing the term “perm” in favor of “new wave” to distance themselves from a hairstyle that has been seen as passé. “These aren’t your grandma’s perms that leave hair feeling fried and crunchy,” said Dunning. “Today, the perm is meant to mimic having a permanent salt spray in the hair.” The process of getting a perm can be lengthy. Hair must be shampooed, washed and set in curling rods. A perming solution, which chemically alters the structure of the hair in order for it to curl, is then applied. Once the solution sets for about 30 minutes, a neutralizing lotion is applied and the hair is washed again to reveal fresh curls. The “new wave,” like the perm, also uses curling rods, but the rods are designed to give the hair a more natural curl. At Striiike, Dunning and her team curl the hair in larger sections, following the natural movement and direction of the hair and using gentler perming solutions. Digital perms, or hot perms, have also become popular. This type of perm uses a chemical solution alongside digitized heat technology to set the hair into semi-permanent curls. Finding the client “Hallyu,” or the Korean Wave, a phenomenon characterized by the proliferation of South Korean culture around the world, has been cited as a motivation for young people, especially young men, getting their hair chemically curled. The Korean perm, unlike the stiff, bouffant American perm of the 80s, can go unnoticed as a treatment. The ‘do is natural-looking and gives hair a gentle wisp. Musicians like BTS’s V (Kim Tae-Hyung) and actors like Gong Yoo, a star of “Train to Busan” and Netflix’s “Squid Game,” have helped popularized the trend. Lydia Wolfe, a hair stylist in London, said there has been an increasing number of young men coming to her salon, Jack and the Wolfe, for perms. She credits the perm’s comeback because of its ease of styling. “It certainly helps that K-Pop and K-Dramas are popular and the stars get perms, so that has made it more culturally acceptable,” said Chen. Wella’s Munz is hopeful the resurgence of perms will also encourage brands to further engage with the multicultural consumer. “There has really been a shift in the last few years and more people are embracing their natural curls,” said Wolfe. “Perms can be a part of that.” Editor’s Note: This article was originally published by The Business of Fashion, an editorial partner of CNN Style. from CNN
|
Hair by BrianMy name is Brian and I help people confidently take on the world. CategoriesAll Advice Announcement Awards Balayage Barbering Beach Waves Beauty News Book Now Brazilian Treatment Clients Cool Facts COVID 19 Health COVID 19 Update Curlies EGift Card Films Follically Challenged Gossip Grooming Hair Care Haircolor Haircut Hair Facts Hair History Hair Loss Hair Styling Hair Tips Hair Tools Health Health And Safety Healthy Hair Highlights Holidays Humor Mens Hair Men's Long Hair Newsletter Ombre Policies Procedures Press Release Previous Blog Privacy Policy Product Knowledge Product Reviews Promotions Read Your Labels Recommendations Reviews Scalp Health Science Services Smoothing Treatments Social Media Summer Hair Tips Textured Hair Thinning Hair Travel Tips Trending Wellness Womens Hair Archives
December 2024
|
Search by typing & pressing enter
RSS Feed