from The Guardian

Spate’s 2022 Trends Report includes data on U.S. consumer search trends in professional services, lipstick, and seasonal products.

A commonality across the entire makeup category is the increased search volume for mature skin. Spate suggests brands take note and develop products suitable for all consumer groups.

Hair Dusting & Beauty Services

There are 2.7K average monthly searches in the United States for hair dusting—a hair trimming technique that involves cutting off damaged split ends to maintain healthy hair strands and promote growth. The trend has low search volume compared to other hair services but is trending in the right direction, growing 27.5% since last year.

Spate reports that hair services are experiencing the highest search growth in the hair category, with a 12% increase since last year. This growth is consistent in other segments, with makeup services increasing 18.6%, skin care services growing by 4.2% and nail services increasing 33.2% since last year.

Hair Loss

There are 4.5K average monthly searches for hair loss conditioners, a low search volume compared to other conditioner products but also a 54% growth since last year with no market leader.

Postpartum hair loss search rates are experiencing the highest growth among hair concerns, with a 14.8% increase since last year. Hair care products like scalp serum and hair loss cream have increased 34.5% and 21%, respectively.

Thigh Cream

There are 1.6K average monthly searches for thigh cream, a low volume relative to other leg care searches, but also a 59.3% growth since last year. There is medium market competition and Clarins is currently the market leader. Related searches include cellulite, chafing, how to use, what is and review.

Spate’s report indicates that thigh cream is a top growing bath and body trend during warmer seasons. Spate suggests that brands consider adding SPF benefits to their thigh creams.

There are 27.5K average monthly searches for cream blush, a high search volume compared to other blush products and the largest increase in the blush category. The trend has grown 20% since last year and currently has high market competition with six market leaders: Maybelline, Milk Makeup, Charlotte Tilbury, Elf Cosmetics, Stila and Beautycounter.

Plum Lipstick

There are 4.8K average monthly searches for plum lipstick, a growth of 549% since last year, but still a low volume compared to other lipstick product searches. Brands being searched alongside the trend are Clinique, Mac, Bobbi Brown and Nyx.
Spate suggests that plum is the new red in lipstick as consumers look for a bold and moody vibe to fit the cold winter. The color has universal appeal, as evident in its related searches for skin, dark skin, pale skin and olive skin.

Lipstick had a resurgence in 2021 that continues to show growth, with lipstick palette and metallic lipstick searches increasing 196.6% and 230%, respectively. Lip plumping gloss (132.7% increase) and lip pencils (79%) are other trending lip products.

Gua Sha Stone

There are 99.1K average monthly searches for gua sha stone, an increase of 47.7% since last year and a high search volume compared to other accessories and devices in the face product category. There is low competition with two brand leaders—Lanshin and Sephora.

The gua sha stone is a tool for massaging face or body to improve circulation and skin health. The technique is derived from traditional Chinese medicine. The most common related search term was “how to use” (301% increase), presenting an opportunity for brands to provide education and tutorials on the skin care tool.
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Jade is the traditional stone used for the tool, but rose quartz is a popular alternative. Crystal products are currently the largest increase in natural beauty-related ingredients, with a 63.5% increase since last year, per the report.

“Everyone is looking for that ultra-shiny sleek hair that still has a bit of movement,” Joseph Maine points out. “It can be difficult to smooth your hair while keeping a bit of bend and movement. Sometimes the hair becomes dry looking in the process and loses that liquid movement and reflection.” ​

Move over, beach waves—there's a new hairstyle in town. As temps get cooler, people are trading in their textured curls for a silky new look: liquid hair. A quick scroll on social media shows even celebs like Jennifer Lopez, Hailey Bieber, and are jumping on the liquid hair trend, serving up major holiday party inspo.

Unlike the wet hair trend, liquid hair doesn't actually appear wet. Rather, think ultra-shiny, reflective hair that's full and soft to the touch. Its super-sleek appearance makes it reflect the light like water does (hence the name). The final result rests between stick-straight, flat-ironed strands and a voluminous, salon-quality blowout.

"This is a healthy-looking, elevated version of our straight '90s hair," says Clariss Rubenstein, a celebrity hairstylist who works with names like Olivia Holt, Jennifer Garner, Dakota Fanning, and others. Unlike board-like glass hair, which had a big moment circa 2018, liquid hair is softer. "It's sleek with more movement and flow—the way liquid would pour down from the top of your head," adds celebrity hairstylist Joseph Maine.

The glam-casual look that comes just in time for your end-of-the-year festivities, from a dinner date to holiday parties. And here's the best part: Any hair type can try it (yes, even curly types).

Both experts agree that for long-term results, an in-salon keratin treatment is a good option, especially for those with very thick, curly hair. "It's a chemical process to straighten your hair and can really help smooth out the texture and cuticles of unruly strands," says Maine. According to Rubenstein, these treatments tend to fade out after three to six months, so there is a lot of longevity there. "You will still have to blow-dry and flat-iron to get the liquid look, but the result will be healthier, shinier hair with much less effort," she says. Just be sure to consult with your stylist before committing. "It can make hair extremely straight over time, and is known for overdrying the ends if not properly maintained," says Maine.

​If you're looking for a less permanent alternative, or just want to test drive the silky, syrup-y look yourself, it all starts with a smooth blow dry. "The difference between your everyday blowout and the liquid hair trend is in the finish," says Maine. "It's important to not overdo it with the flat iron and find a good balance with your products."

Below, the pros break down the steps for achieving liquid hair at home.

1. Coat wet hair with a hydrating, anti-frizz product to help straighten and lock out the humidity for a long-lasting hold. Maine recommends Color Wow's Dream Coat ($28; amazon.com) throughout wet hair, while Rubenstein opts for Monat's Rejuveniqe Oil ($99; monatglobal.com).
2. Blow-dry hair as smooth as possible with a round brush. Maine's go-to is Trademark Beauty Easy Blo. "It's the perfect size round brush for the liquid trend, as it detangles and smooths in a single step without taking the life out of the hair," he explains.
3. Touch up with a flat iron. Rubenstein notes you should flat-iron in small sections, using a paddle brush in front of the iron. Pay special attention to the ends, going over them with a flat iron to lock the style in place.
4. As a last step, eliminate frizz and flyaways with a finishing spray. Both Maine and Rubenstein recommend a shine spray: "You want the finish to be glossy (no flyaways or stray ends) without looking greasy or overly product-y," says Maine.

Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

With so many trending hairstyles emerging in 2021 already, you’ll be thrilled to find out which haircuts are set to be popping off in the upcoming year.

A new chapter is set to start in 2022 and bringing along with it are fresh ideas for men’s hairstyles. Since gender-fluid looks are on the rise, expect to see shags, mullets, ‘90s curtain hairstyles, and a mix of the extremes – long or super short hair.

From daring cuts to bold colors and all sorts of lengths and styles, men’s beauty is taking a trip on the wild side. Inspired by 90s era fashion, the next season will give you sweet nostalgia.
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Keep scrolling to discover the biggest hair trends for men that will dominate in 2022.

Mullets

One of the most iconic men’s hairstyles of the ’80s aka the mullet is still going strong in 2022. This look is all about business in the front, party at the back!
If you find yourself on the more wild side and you like experimenting with new haircuts, then this is for you.

Short at the front, shorter at the sides, and long at the back, the modern mullet hairstyle stands out for its eye-catching shape and laidback vibe.

For a more refined take, ask for a mullet with a low fade on the sides, or if you’re bold enough embrace neon colors and acid pops in shades of lime green, magenta, and blue.
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Having bright-colored hair can be approved far easy to style up with neutral outfit.

Buzz Cut

In many SS/2022 fashion shows, designers gave us a little taste of the new upcoming grooming trends, including buzz cuts in many versions.

You can go for a buzz fade, shorter on the top and fade up into the sides or try geometric lines in the front and/or on the sides.

This is a great choice if you have thin hair or you’re starting to bald and you want a no-fuss haircut with minimal effort.
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When you have a buzz cut, it’s actually a nice way to grow a little bit of stubble beard on your face to balance out the short haircut.

Again, for all the trend-conscious men who want to add more flare to their hairstyle, a great option is to dye the buzzed hair in pastel hues or vivid colors. But remember it’s important to maintain the color to avoid getting brassy.

Bro Flow 

The bro flow is still gaining popularity and is injecting a new kind of attitude into men’s hair. It is suitable for men with thick medium-length hair, who want a low-maintenance hairstyle.

Giving a relaxed and rugged vibe, the classic bro flow tends to feature waves that curl back off of the face and neck. If your natural hair is a bit wavy, this haircut will look great on you!
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However, if you don’t have wavy hair, you can create this look using a sea salt spray or texturizer.

Natural Curls

The next season of 2022 is all about embracing a more natural look to an otherwise classic hairstyle. Men with natural curls can show how cool and sexy curly hair can be.

Whether you prefer short sides and back and curly hair on top or a curly hair mullet, remember to build volume up top.

Rudolph Valentino 

Coming from the 1920s, this hairstyle was very popular back then. The name comes from the Italian-American actor and fashion icon Rudolph Valentino, who kept his hair back, tight and ultra-glossy, whipped up into a perfect side parting. 

A modern take on this hairstyle is a short cut with a side or a middle parting that will make you look super neat and polished. If you have strong features, this may be the perfect hairstyle for you in 2022. ​

Shag

The men’s shag hairstyle is predicted to be huge in 2022. Coming in different variations, from short, long, layered, or tousled, with bangs, waves, curls, or sideburns.

You can look into a crystal ball all you want, but it's impossible to guarantee how the next year will pan out. Whether you get a new job or find your dream apartment in 2022 is TBA, but if you're someone who likes to head into the next 12 months with a clean slate, why not do so with a new hairstyle?
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While we can't predict the future, with the help of top stylists, we can forecast which haircuts and hairstyles are going to be trending in 2022.

From Gabrielle Union's curly bixie to Beyoncé's super-long waves, we've compiled a definitive guide to the year's biggest haircut and hairstyle trends for each and every hair texture and length. Find your 2022 hairstyle ahead, screenshot it, then book an appointment with your stylist.

​1. The Shoulder-Length Shag

The shag is an anomaly of a haircut: it works across hair textures and lengths and with or without bangs because it's defined by its layers. However, while the cut is still going strong in 2022, expect shoulder-length takes, often with bangs (think Kaia Gerber's new shag or Miley Cyrus's signature cut) to reign supreme.

"The shaggy layered look is major right now in all lengths, but the shorter version is a slightly tidier, chicer version of the trend," says celebrity hairstylist Clariss Rubenstein.

While this cut gives off an effortless vibe, the shorter the shag, the more upkeep for those with thick or coarse hair, which is something Rubenstein says anyone looking for a low-maintenance style should keep in mind. "One thing to always remember is that a short version of any cut is an expanded version. If you have a lot of hair, without the weight to hold it down, it will grow outwards," she explains. "A short shag for someone with very thick coarse hair will be a lot of maintenance."
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2. The Bixie

​One part bob, one part pixie, the "bixie" is a short cut with a little extra length up top, as seen on Gabrielle Union and Anne Hathaway. While the cut adds volume and shape to a shorter length, it's also so '90s. And if 2021 taught us anything, it's that what's old is new again — at least when it comes to beauty trends.

"The bixie haircut is ultimately a look that combines elements of the pixie and elements of the bob," as Yureesh, a professional hairstylist, global director of development at Pureology, and owner and CEO of YureeshStyle, previously told InStyle. The stylist also says it can be customized to fit each individual's hair texture.
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3. Heavy Layers

Heavily layered cuts inspired by "The Rachel," Jennifer Aniston's renowned cut from Friends, is another '90s trend experiencing a second wave in 2022. Here, Hailey Bieber shows off her gradual face-framing layers with a smooth blowout.

Rubenstein says this is a versatile cut. "Although it was a very specific look, it could be worn on hair of many textures, and from fine to coarse. The only requirement is that you should be good with using a blow dryer and a round brush."
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4. The Center Part

Let's set the record straight: the best hair part is whichever one you like the best. However, it's undeniable that the center part is having a moment. (Thank you, TikTok.) So if you're not going to go into 2022 with a new haircut, switching your part is an easy way to transform your existing style into an entirely different look.
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5. The Sliced Bob

The sliced bob is yet another ode to the '90s that will be popular going into the new year. This mid-length take on the classic cut can be worn super sleek like Selena Gomez, or a little less done up. Rubenstein says the cut has a "heavy weight line at the perimeter" and can be "middle parted or flipped to the side." She calls it "cool babysitter hair."
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6. '60s-Level Volume

"I think everyone looking at themselves for the past couple years on zoom made them realize they needed a little volume," says Clayton Hawkins, celebrity hairstylist and Sun Bum Hair Pro, of the gravity-defying bounce and volume often associated with the '60s and your mother's hot rollers.

"If you want gravity defying lift with hot rollers, it's best to prep it first," the stylist adds. He's a fan of Sun Bum Curls & Waves Whipped Mousse because it really thickens the hair. "I like to just rough dry the hair, not overly smooth or blow it out with a round brush before you set it in the rollers," he adds.
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7. Bangs, Bangs, and More Bangs

While bangs are often a post-breakup power move (or chaos move, if we're being honest), adding soft, textured fringe to your current cut is also simple way to update your look for the new year. "Bangs are a great way to change up your look in a major way while still having the comfort of keeping your length," says Hawkins. "They can be super flattering on so many different face shapes."
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That being said, there are a few things to consider before making the cut. "Once you have the bangs, it's important to keep them from looking greasy. You should always carry a dry texture spray (I love Sun Bum Dry Texture Spray) to give your fringe some lift and texture throughout the day," the stylist says. "It's also important to use a heat protector while styling with a blow dryer." Another pro tip? Use a paddle brush opposed to a round brush when blow-drying bangs.