A Solid Hold on Hairstyling

Believe it or not, I'm a little bit of a hair-nerd.  
OK, OK, OK, I know you already knew that.

Not only do I stay on top of the current trends and styles, I also geek out on the numbers.  Paying attention to what and how consumers are spending their money on haircare and grooming products is a pretty good indicator what's ahead.  This is a good economic indicator, as well.  Personal services are a luxury item so we want to spend our money wisely.  We also want healthy hairstyling options.

A Solid Hold on Hairstyling
Serums, primers, mousses and more to smooth and sculpt tresses.

While the hairstyling industry once revolved around sturdy sprays and stiff gels to keep the latest teased, flipped, winged or crimped locks in place, the segment has expanded over the years to include shine serums, primers to set styles, nourishing mousses, fresh-scented mists and much more.

According to data from Information Resources Inc. (IRI) hair styling gel/mousse sales rose just 0.7% to $1.1 billion in US supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended Dec. 1, 2019. However, hair spray/spritz sales slipped 2.5% to $652.2 million.

In the US prestige beauty category, hairstyling product sales increased 6% to more than $252 million for the 12 months ended Nov. 30, 2019, according to The NPD Group. Hair gel sales jumped 14% to $18.4 million, hair mousse/foam increased 6% to $17.4 million, hair spray stayed flat at $65.8 million and  sales of other styling products rose 8% to $150.9 million.
​
Read More Here >>>