A spokesperson for L’Oreal says that we might be seeing make-up counters at department stores devoted to men in the next five years.

The UK managing director for L’Oreal, Vismay Sharma, told the Telegraph that the “selfie generation” isn’t so worried about gender taboos and might want to use make-up.

“Today you have a very small proportion of men who want to use makeup products but that proportion is growing and it will continue to grow. I think it’s just awareness – two things are happening, men know they can use make up, and they know what it does when you use it.”

Several other brands, like ASOS, have come out with a line of products directed at men, and designer Tom Ford has a collection of male beauty products that includes a concealer set.

This trend actually contradicts Sharma’s argument that “the taboos are going.” Men can already purchase and use make-up, so if they need the word “male” slapped onto the same product to get them to use it, then they are still insecure in their masculinity. What will have changed – if more than a small percentage of men use these products – are the contours of what men are allowed to do.

Moreover, makeup tutorials for men (and I’m guessing they’re aimed at straight men) focus on a “natural” and “subtle” look, which means that the point is to look like they’re not wearing make-up. If it’s no longer taboo for men we wear makeup, then why not put out ads with men wearing noticeable make-up and bold colors?

But if men want to use makeup but need to be reassured that it’s masculine, then cosmetic companies will be ready to make money by selling households the same product twice with different packaging.

This article appeared on Bilerico Report

by Kyle McManus
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With a little direction and practice you can easily achieve at-home salon style results on your own. The keys to success in the next video clips are the airflow from your blow dryer and the tools/products you use to create your look. You have heard us state – “Product is not an option, it is a necessity” and we will continue to remind everyone that, without styling product, all the work you put into a blow dry will fail you - your look will not hold without styling product!

HOW TO BLOW DRY BANGS WITH A COWLICK

While you are unable to permanently change the growth pattern of a cowlick we are here to provide a simple blow dry technique for you to take control and alter the growth each time you dry your bangs.

For best results, work with your bangs very wet:

• Begin by picking up Sam Villa Signature Series Comb – in a contrasting color to your hair
• Light comb for dark hair and dark comb for light hair
• For this technique you will be working with the fine teeth of the comb to compress the hair giving you maximum control over the cowlick.
• Turn your Sam Villa Light Professional Ionic Blow Dryer on medium to high heat
• Start to comb the fringe area with the fine teeth of the comb from right to left – down toward your face, following with the nozzle of the blow dryer. Be sure to comb the hair directly at the hair line in the cowlick area
• Repeat this 2-3 times and then switch the direction from left to right, again working down toward your face.

​You will discover that you are creating an "X" pattern. The motion and repetitiveness of the "X" pattern will confuse the hair as to which way it should lay, disrupting the growth pattern and allowing it to lay the way you like it.
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HOW TO ROUND BRUSH YOUR HAIR AWAY FROM YOUR FACE

Try these hair washing tips, and you’ll never go back to your old routine.
 
Ah, the French, with their baguettes, croissants, and perfectly tousled I-woke-up-like-this hair. While we don’t have a hack for the bread yet, the hair is attainable. We sat down with French hair master Christophe Robin (at his pop-up salon in Tribeca) to unlock his secrets.

The first cause of hair loss is an oily scalp, so mastering the right washing technique is key to lovely locks. Here, Robin outlines seven simple steps for attaining that je ne sais quoi look.

1. Detangle.
(Oh, man, we have not been doing this.) “Always detangle your hair first with a good brush when it’s dry,” says Robin.

2. A dab will do.
After you wet your hair, put a tiny amount of shampoo onto your hands. “You put it onto your scalp only, and add a small amount of water,” he explains. “People put too much shampoo all the time, and it’s difficult to rinse.”

3. Only apply shampoo to the scalp.
“You add water and emulsify, and never touch the ends,” he says. “You let it drip, or very gently pull your hands through your ends just once.” Leave the ends alone: Shampoo causes tangles.

4. Condition.
After you rinse (very, very well), the hair should be squeaky clean. Add conditioner only on the ends. Let it sit for two minutes, and rinse. Never put a conditioner on the scalp.

5. Stop washing every day.
“Twice a week is enough—as long as you’re doing it effectively,” assures Robin.

6. Eat well.
“The liver is linked to the scalp, so try to eat properly, and do a hair detox, too,” Robin says. “My thing is to treat the hair deeply, same thing for makeup—when you have great skin, you don’t need much makeup, and it will last all day,” says Robin.

7. Detox your scalp.
There are a variety of detoxes on the market that are designed to pull sebum, oil, debris, and other yucky stuff from your scalp. Two of our favorites are from Robin’s line. The first is cult favorite Cleansing Purifying Scrub with Sea Salt. It’s equal parts revolutionary, tingly, and gratifying.


We're also looking forward to the soon-to-be-released Cleansing Volumizing Paste with Pure Rassoul Clay and Rose Extracts. It’s engineered to volumize hair and let the scalp breathe. No more hair falling flat like a souffle right after styling.

The trick for any hair detox product is to really work it into the scalp. Your arms should be tired at the end of the treatment. Use a tablespoon, rub into wet (but not dripping) hair, and scrub the scalp. “Add water, and really lather, rest, and then add water and really lather and then rest again,” says Robin.

This article first appeared on Domino