Category: Trending

12/12/2016 0 Comments

Trend Alert: Tiger Eye Hair Color

What is the Tiger Eye Hair Color Trend and Why You Will Love it
by Alison Alhamed

Ok, it’s official. The tiger eye hair color trend is now a thing. Yes, sure, maybe it was always a thing. But thanks to social media, it now has a name and is the newest buzzword in the sombre, ombre, ecaille, babylight, bronde, ombre, balayombre colorist vocab list.

"Every fall/winter there is a mad dash to the salon for deeper, darker tones for hair color and toning down end of season summer highlights and ombres," says Dilek Onur-Taylor, a NAHA-winning stylist and a creative director for The Salon By InStyle inside JCPenney. "Tiger Eye color is a fresh take on transitioning summer balayage and the cooler, lighter tones we were seeing last summer to darker, warmer, richer, multi-dimensional, shades of brown."

Essentially it’s a beautiful blend of honey, caramel, mocha, gold, hazel nut, toffee and warm blondes to mimic the coloring of the gemstone.

“Tiger eye hair is a darker version of ecaille,” says Larisa Love, a California-based colorist with an army of Instagram followers on her @larisadoll page. “The tones are warm and golden and the perfect way for clients to warm up their winter.”

Ecaille, which made a name for itself in 2015, is french for tortoiseshell and… to be honest, is kinda hard to say.

“I can’t even say that word,” laughs Shelley Gregory, a colorist at Las Vegas Square Salon, who is known for posting beautiful color work on her @shelleygregoryhair Instagram profile. “So for a client to feel comfortable in your chair and say 'I want ecaille hair color' is really intimidating. A lot of people still have a hard time saying ‘balayage,’ and that can be embarrassing to say to someone who is supposed to be an expert."

And, like many things that become common vernacular (sombre, amazeballs, Brangelina, totes and obvs) if it has an easy to pronounce name, and it's fun to say, sometimes it just sticks.

“Plus gemstones are totally trending right now, and most people know what a tiger eye is, so I’m not surprised it’s sticking,” Gregory says.

So if a client says she wants tiger eye hair color, essentially what she’s asking for is rich, brown highlights and lowlights, with chocolate and bronze tones.

“To create this technique, I would either balayage or hair paint, maybe even foil, highlights but staying away from the root for more of a grown-out technique,” Gregory says. “Once you lift it, tone it with a darker chocolate shade at the root area and melt it down into a level 8 or darker. Popping in a golden brown or blonde is pretty, too.”

And the best part, Gregory says, is you can play with the tones that your client’s hair lifts to.

“You’re not fighting the hair to get it to those ashier tones that were so popular this summer,” Gregory says. “So it will actually have shinier, healthier results!”

(source)

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10/17/2016 0 Comments

The Shag is BACK

The shag hairstyle is very rock’n roll — casual, mussy and visually effortless. Think “bedhead.” The typical features that make up a shag hairstyle include choppy ends, loads of layers around the crown and lots of texture.

The shag works on almost every hair texture and in every hair length. One has to be careful with the shag because a hairstyle with too many layers can appear dated. Search online for shag hairstyles (or on Pinterest) and the images that appear show women with hairstyles that seems straight out of 1999.

The modern shag is choppy, has lots of texture but doesn’t resemble an 80s hair band. The images in this gallery show off the very best shag hairstyles today.

26 of the Most Amazing Shag Hairstyles

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10/15/2016

Beauty Trends of NY Fashion Week Spring/Summer 2017

Fashion Week Spring/Summer 2017. Yes, you read that right, Spring and Summer 2017. See what's trending (already) for next Spring.

Every year, New York Fashion Week sets the style and beauty trends for the upcoming season. Known for its often wild, always chic looks, this year's Fashion Week didn't disappoint, emphasizing everything from natural beauty, to stylish sophistication, to high-fashion drama and more. Below, are compiled some of the standout trends from the NYFW Spring/Summer 2017 runways so you can get a leg up on the looks that are sure to take over salons this season.

Urban Girl: Ease meets edge in this trend that's all about the effortlessly cool girl with major street cred. Put together but never prim, the look is equal parts rock and roll, laid back, and totally flawless.

Boho Beach Babe: Salty sea strands extend the warm, sunny days for spring 2017, while sun-kissed skin and wave-inspired nails have us dreaming of an endless summer. Perfectly imperfect, feminine and carefree, these just-off-the-beach looks never go out of style.

Natural Beauty: What's more beautiful than the uniqueness of the individual? Not much, as this trend that emphasizes natural textures and styles proves.

Desert Chic: Inspired by the soft, muted colors of desert scenes like California's Joshua Tree National Park and nomad drifters that inhabit the landscape, this trend is all about earthy, airy locks that are both light and effortless at once.

Minimal Muse: Sleek and structured, the minimalist look seen on this season's runways was not to be confused with the effortless trend. Though simple in nature, minimalist hair is all about high-shine and intricate styling for an ultra-polished, ultra-put-together finish.

Whimsical Wonder: Sometimes it's good to just have fun with hair, and thankfully this season's trend of lighthearted, whimsical looks is lighting the way. Emphasizing natural texture coupled with fun, easy styles and attention-grabbing accessories, the whimsical trend is sure to delight all your young-at-heart clients.

90s Babies: The era of the Millenials - the 90s - ruled this season's runways, with grungy waves and rebellious cuts taking over at shows. Meanwhile, a nod to 90s hip hop found its home in "Around the Way" cornrows and Kool-Aid colors and Millenial-inspired strands dominated the DKNY runway. The overall consensus? The Nineties are back, baby!

60s Sirens: All the style of the Sixties with a new twist, this trend payed homage to the decade of transitions. Sometimes soft and feminine - but always with a fierce independent streak - the 60s sirens of this season's runways captured the simultaneous youth and elegance of a new era of womanhood through classic styles, newly deconstructed.

Above Average Accessories: What better way to jazz up a classic hairstyle than with accessories? It's basically Hair 101, but Fashion Week took it one step further this year, incorporating unusual and eye-catching accessories from strips of woven-in fabric, to bandanas, to tightly cinched belts.

Feeling Inspired? Click here for the looks

9/11/2016 0 Comments

TextureTrends 2016

Phoenix Marketing International Teams Up With TextureMedia to Release The Annual Consumer Insights Report:

TextureTrends 2016

by PMI Social Media Team 05|17|2016

Comprehensive assessment reveals that textured-hair consumers are spenders and are constantly on the hunt for the perfect hair product; With roughly 60% of the market having textured hair, retailers need to actively respond or leave money on the table

Phoenix Marketing International, a premier global marketing services firm, in conjunction with TextureMedia, has released TextureTrends 2016, the textured-hair market’s most comprehensive report, including new multi-year trending information. This year’s findings reveal that textured-hair consumers are constantly on the hunt for the perfect hair care product. These powerful buyers use more products and spend 20% more monthly than their straight hair counterparts. The 200-page TextureTrends report also offers detailed and actionable market intelligence for both brands and retailers and explores the consumer’s attitudes before she ever walks into a store to purchase a product.

“A theme that surfaces in the research this year is the diversity of women within the textured-hair market; they span all ethnicities, which tells us that marketing programs and in-store POS need to reflect woman of all backgrounds,” said Julie Rotondo, senior analyst at Phoenix. “Data from the 2016 TextureTrends report also illustrates how brands and retailers are increasingly finding new ways to appeal to these important shoppers. Brands not traditionally targeting the textured-hair consumers are starting to see the potential; and when brands embrace textured-hair marketing initiatives, they see results.”

A sampling of this year’s key findings about the textured-hair consumer include:

The textured-hair consumer spends, on average, $37 a month on product – 20% more than straight-haired consumers
50% continue to buy even after they’ve found their “Holy Grail” product
77% cocktail products on a regular basis
47% rank reviews as the most important purchasing consideration of a new product
44% rank ingredients as the top purchasing consideration of a new product
50% say a sample encouraged them to purchase a product
54% consider Shea Butter the most desirable ingredient, followed by Argan Oil
11% of coily consumers rank frizz as a concern, while 46% of wavies rank it as their top concern
42% of women with coily hair wear their hair natural most often

“The 2016 results highlight the power of this consumer in reshaping the hair care landscape, both in terms of greater product availability and the expanded selection at retailers,” said Michelle Breyer, NaturallyCurly co-founder of TextureMedia. “There also has been movement away from viewing this category in terms of ethnicity and focusing more on texture. Texture truly does transcend ethnicity and retailers that do not respond and develop programs focused on highlighting this trend are leaving money on the table.” For an excerpt of the report click here.

The TextureTrends 2016 report draws from more than 5,000 consumers, including 4,500 textured-hair consumers, and explores many areas of purchasing behavior and product usage, including awareness, spend, retail preferences, and brand loyalty.Since the first report was published in 2011, TextureTrends has become a must-have report for brands and retailers in the category.

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8/27/2016 0 Comments