A spokesperson for L’Oreal says that we might be seeing make-up counters at department stores devoted to men in the next five years.

The UK managing director for L’Oreal, Vismay Sharma, told the Telegraph that the “selfie generation” isn’t so worried about gender taboos and might want to use make-up.

“Today you have a very small proportion of men who want to use makeup products but that proportion is growing and it will continue to grow. I think it’s just awareness – two things are happening, men know they can use make up, and they know what it does when you use it.”

Several other brands, like ASOS, have come out with a line of products directed at men, and designer Tom Ford has a collection of male beauty products that includes a concealer set.

This trend actually contradicts Sharma’s argument that “the taboos are going.” Men can already purchase and use make-up, so if they need the word “male” slapped onto the same product to get them to use it, then they are still insecure in their masculinity. What will have changed – if more than a small percentage of men use these products – are the contours of what men are allowed to do.

Moreover, makeup tutorials for men (and I’m guessing they’re aimed at straight men) focus on a “natural” and “subtle” look, which means that the point is to look like they’re not wearing make-up. If it’s no longer taboo for men we wear makeup, then why not put out ads with men wearing noticeable make-up and bold colors?

But if men want to use makeup but need to be reassured that it’s masculine, then cosmetic companies will be ready to make money by selling households the same product twice with different packaging.

This article appeared on Bilerico Report

This just in: Frosted tips are making a comeback. But not everyone’s happy about it.

​A Facebook community called @soodhot recently posted a now-viral video of young men getting their tips “frosted” to resemble early ’00s boy banders. On online outcry ensued:

Pink-hued dreams.

Just when you thought nothing could get cooler than having a rose gold iPhone, rose gold hair is coming in strong. #RoseGoldHair is the newest cool-girl hair color trend to blow up all over Instagram and I can't stop staring. If you're completely over denim hair, rainbow bangs, or cinnamon swirl hair, and onto the next, I'd say this is one of the most wearable trends out of the bunch because it says, "My hair is fabulous and you know it," in a subtle way. 

Whether you want to dye your entire head of hair, play with streaks, coat your ends, or even do a two-tone gradient, this color is pure (rose) gold. 

Click on the photo below for more gorgeous rosy-tinted tresses.  Warning: You're going to want to dye your hair rose gold for the first time in your life: ​
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The man bun trend may be over, but there’s a new style that’s quickly becoming the answer to all the chopped-off knots of years past: man bangs.

Anyone who’s had any incarnation of bangs knows that adding fringe to your haircut is the most high maintenance accessory you can add to your style. So, these male celebrity trailblazers deserve a round of applause for committing to routine bang trims—whether or not you’re an advocate of the trend.

The return of Justin Bieber’s side bangs and Jared Leto’s micro bangs are latest instances of celebrities embracing male fringe, but there’s a few other stars that have been rocking them in recent years. 

Click here for the best man bangs thus far, and prepare yourself, because this may be just the beginning.